Questions & Answers About NIL


NIL ACTIVITIES

An NIL activity involves use of a student-athlete’s name, image or likeness for promotional purposes.

  • Self-employment or business ownership (providing a product or service), including examples such as music, selling artwork or creating a clothing company.
  • Appearance in television advertisements for commercial products or services.
  • Providing lessons, including conducting camps, clinics and tutorials regardless of platform (e.g., live, in-person or streaming online).
  • Appearance in print or social media advertisements for commercial products or services.
  • Sale of merchandise owned by the student-athlete [other than items provided by UNC for athletics participation (e.g., awards, apparel no longer used by the UNC)].
  • Use of a student-athlete’s name or voice in audio commercials for commercial products or services.
  • Sale of autographs on items not provided to the student- athlete by UNC for athletics participation.
  • Personal appearances (independent of UNC) by a student-athlete including those to promote commercial products or services (e.g., appearance at a commercial establishment).
  • Social media influencer (compensation for social media activity/posting).

Yes. They may be paid for personal appearances while not engaged in team activities.

Yes.

Yes.

Yes. Provided they get prior approval and pay the going facility rental rate.

Yes. However, NCAA rules regarding preferential treatment and extra benefits would continue to apply outside of permissible NIL activities.

Yes. Existing NCAA rules related to offers and inducements and extra benefits would continue to apply.

No. An item received for participation in collegiate athletics may not be sold or exchanged for another item of value until they have exhausted eligibility or become permanently ineligible.

Yes, provided the involvement is not used to facilitate pay-for-play.

Yes, provided the involvement is not used as a recruiting inducement.

Yes. For example, educational programming on NIL and associated regulations, assistance in evaluating NIL opportunities, assistance with compliance and disclosure expectations, and assistance in the evaluation of professional service providers.

Yes. For example, educational programming on NIL and associated regulations, assistance in evaluating NIL opportunities, assistance with compliance and disclosure expectations, and assistance in the evaluation of professional service providers.

Yes, provided such compensation is within fair market value.

Yes.

Yes.

Yes.

Yes.

Yes. Existing NCAA legislation related to offers and inducements and extra benefits would continue to apply.

Yes. Existing NCAA legislation related to employment, offers and inducements and extra benefits would continue to apply.

Yes. They would be permitted to use such services consistent with the way the services are provided to other clients. Existing NCAA legislation related to offers and inducements and extra benefits would continue to apply.


MARKS AND LOGOS


PROFESSIONAL SERVICE PROVIDERS

Yes.

A professional service provider is an individual who provides services to a current or prospective student-athlete regarding NIL that includes, but is not limited to, agents, tax advisors, marketing consultants, attorneys or anyone who is employed or associated with such persons.

No. However, UNC may assist current student-athletes with evaluating professional service providers.

Yes. Existing extra benefit legislation would continue to apply.

No. They are required to pay the going rate for assistance from a professional service provider. • Standard financial arrangements may differ (e.g., flat fee, profit share, pro bono, upfront guarantee) among service providers.

No. They may not use a professional service provider in the promotion of their athletics reputation for professional sports opportunities. It is impermissible for an individual to agree to be represented by an agent for the purpose of marketing his or her athletics ability or reputation in that sport to secure an opportunity as a professional athlete unless a specific exception applies.


CONFLICTS

Yes. UNC may prohibit involvement in NIL activities that conflict with existing institutional sponsorship arrangements or based on other considerations, such as conflict with institutional values. UNC will not approve NIL activities involving gambling/sports wagering, NCAA banned substances or adult entertainment.


DISCLOSURE

They would be required to disclose contact information for all parties involved in the use of NIL, as well as any involved professional service providers. They must also disclose compensation arrangements and the details of their relationship with involved parties.

They must disclose information related to a prospective agreement to promote a commercial product or service at least 72 hours in advance of the activity.

If the NIL activities are prohibited by other provisions of the NIL rule or other NCAA restrictions, the student-athlete’s eligibility may be affected.

Yes. Disclosures will be submitted through COMPASS. Procedural details and documentation standards have been shared directly with student-athletes.

The obligation to disclose rests with the current student-athlete. A third-party may assist them and may submit information on behalf of the student-athlete.

Yes.


OTHER CONSIDERATIONS

INTERNATIONAL STUDENT-ATHLETES

International student-athletes should not enter into any NIL agreements without the guidance from the University International Student and Scholar Services Office (ISSS) to guard against any potential immigration issues.

FINANCIAL AID IMPLICATIONS

Pell Grant or need based financial aid could be impacted based on compensation from NIL. Those questions should be directed to the University Office of Scholarships and Student Aid (OSSA).

WITHHOLDING, TAX & OTHER OBLIGATIONS

Student-athletes are responsible for all tax withholding, reporting, licenses, permissions, permits, expenses, fees and any other obligations, liabilities or costs associated with NIL activity.