A True Partnership

More than just design

ESPN EVENTS

01
OBJECTIVE

Tag Team Effort

Managing with Precision

ESPN Events owns and operates several of the collegiate sporting world’s best-know events. From bowl games and basketball tournaments, to softball events, award shows, and even e-sports championships, participation in their events is highly-coveted among teams all across the nation.

And it’s precisely their high-profile status that makes these events dependent on marketing and design efforts that match their importance. Several of these events occur around the same time of year, making the management and execution of the many components challenging. Summit was once again called upon to skillfully manage numerous large-scale projects all at once.

Team

ESPN Events

Department

Marketing

Service

Graphic Design, Project Management

charleston classic twitter graphic in phone
charleston classic background artwork
02
STRATEGY

Local Flavor

Highlighting Unique Locations

The campaign development this year again centered around the specific cities hosting each event.

The bold, colorful designs use elements unique to each locale while also fitting within a broader, more universal style. Since each event required a vast amount of deliverables, we established an internal workflow that allowed for speed and precision and kept us on schedule. Whether it was a game program, social media graphic, logo, brochure, signage, or advertisement, each piece was given a considerable amount of management and oversight.

03
RESULTS

Timely and Effective

Bringing Communities Together

Our experience with all aspects of a project’s lifespan was crucial in successfully executing these large campaigns.

Stepping in to handle key aspects of each project such as dealing with printers, advertisers and school contacts allowed the staff of ESPN Events the time to focus their attention on running each event. This is certainly a true partnership that has blossomed over the years.

Florida Gator Mascot
Florida Gator Mascot Background Floor
ESPN Work Samples
ESPN Social graphic
ESPN T-Shirt Mockup