This is Friartown

Black and White and Bold All Over

Providence College Marketing Materials

01
OBJECTIVE

Make an Impact

Delivering a Familiar Message

Delivering a strong, consistent message is always key when creating a marketing campaign with several deliverables.

Year after year Providence College strives to make an impact for their programs and Summit always rises to the challenge. This year, the Friars needed posters, magnets, schedule cards and tickets for their men’s basketball, women’s basketball and hockey programs.

Team

Providence College

Department

Ticketing, Marketing

Service

Graphic Design

02
STRATEGY

Use Brand Equity

Building on a success

Our intent was to use the existing “This is Friartown” slogan and build on the brand equity earned over the past few seasons.

It’s become well-known in the area and is unique among other college teams. Additionally, men’s basketball had their own messaging: Us. We. Together. Family. Friars.

charleston classic twitter graphic in phone
charleston classic twitter graphic in phone
03
RESULTS

Big and Bold

Leaving a Strong Impression

Using a bold black and white color palette, we developed a campaign around stark, clean layouts with large typography.

The color photos jump with contrast from the solid backgrounds while silver and gray elements punctuate each piece. Finally, everything was distressed just enough to reflect the gritty, hard-working nature of each team.